No Bananas Today.

I love bananas. They really are nature's little potassium pill, along with being packaged just right in a beautiful yellow wrapping that tells you how old the product is inside. Fantastic marketing on nature's behalf. So recently paying $8.99 a kilo which amounted to 6 bananas at $1.50 each I wondered how much more I would pay to access this product? The price has been driven up by cyclones and floods damaging the banana crops and I wonder if this is nature's way of creating exclusivity?

Exclusivity brought about by a rareness of product and exclusivity brought about by the cost of the product. So is nature copying some of the great brands of the world? From a dictionary view exclusivity means "having the power of preventing entrance; debarring from participation or enjoyment; possessed and enjoyed to the exclusion of others" as in private clubs, excessively expensive products and items only available to those with specific knowledge and access to those items. 

Reading a motoring review of the latest Lamborghini at $750,000.00, I wondered how many they would sell in Australia? In reality that isn't the question I should be asking, it's about who is buying the product and why? Sure price gives a level of exclusivity especially if it is out of the range of most people but there are other cars with similar attributes that do the same thing as the Lamborghini at 240 kilometers per hour. 

So why buy that car over a lower priced hotted up Holden, Ford or even BMW, after all they all get you from A to B? People have always strived to be the first to own and sample objects and services with exclusivity  attached for reasons ranging from ego through recognition. Exclusivity is about association of objects only you have access to. Exclusivity is about competition and about people's need to rise above where they see themselves and how others see them.

Does exclusivity come at different levels, is it relative? After all there seems to be a continuing game of one upmanship for many products going on at every level, where for instance the Lamborghini seems cheap next to the Astom Martin super car at $2.4 million.  Then to throw in true exclusivity by only making 8 worldwide you have levels hard to reach. So where do you and your product fit in and do you have access to creating exclusivity in any way?

What about your services? Are you important enough in your clients view of knowledge and delivery to gain a level of exclusivity from them? How could you create this level? Surely it comes about through the way you operate and deliver to your clients. Sure everyone could use more clients but at the cost of your service and delivery becoming compromised, and your level of exclusivity disappearing into the mediocrity of sameness. Exclusivity is not easy but then as a great Texan raconteur once noted, "the middle of the road only has yellow lines and dead armadillos. Where would you rather be?

Back to the fruit and veg department and my bananas compared to the exclusive and expensive matsutake mushrooms at $1000.00 per pound, seem a good deal no matter how exclusive Mother Nature wants to get with them.