Yesterme, Yesteryou, Yesterday.

Falling asleep at a friends Birthday late Friday night, not because I was bored but because I had attended a couple of late night concerts and I don't bounce back like I used to, got me thinking about why I spend large sums on the past? Steve Winwood, Steely Dan and Stevie Wonder filled up my nostalgia quota, along with denting my bank balance for the month and they got me thinking what this generation will be nostalgic about in a couple of decades? Surely not the Kardashians or Paris Hilton? Maybe Maroon 5 but then their biggest hit at the moment is about a guy from the 60s, still doing his thing today. Will there be a boomer generation harking back to a simpler time?

Nostalgia still sells out concerts and entertainment venues and for those that lived through the cocaine days of the 70s and 80s they celebrate a time of simple joys. Nostalgia sells to many remembering a simpler time, where airlines didn't just stop flying unless the pilots decided not to fly, where you carefully scripted your thoughts before putting them on paper, where you picked up the phone and where change happened over years not minutes. "It's about trying to go back to a time when things were different," says David Sprott, an associate professor of marketing at Washington State University and the author of several studies on the topic. "When things are uncertain in the present time, looking backward is a comforting thing for people to do."

So with change being the only constant today, albeit at rapid speed, what will people remember about the 2000s that they would be willing to pay a premium for? For nostalgia to sell, it has to have an emotional hook, and with today's convenience, instant media generation looking to the next best thing, what will fill their memory bank and empty their online bank? Will we be nostalgic about technology and the men who pioneered it? With technology the mainstay of our society, Steve Jobs will certainly have a slice of that memory bank and perhaps retro versions of the iPod and iPhone for sale in 20409 will remind people of the fun they had with the first tweet, the first time they filmed and down loaded their friend with underpants on his head or even the rush of having something published on the net.

By then the iPhone will have been implanted into your earlobe and you no longer have to type anything into systems and all you will hear around you will be chatter as people communicate with their equipment, which in turn communicates with everyone else. Maybe there will be nostalgic seminars on talking with people, television and radio along with anything we had to pay for, before the net went free. There will be giants of technology Jobs, Gates, Bezos, Page and Brin, Ellison and Zuckerberg, enshrined for the foresight and the legacy they left but will they engender nostalgia for a simpler time when everything seemed simple, even a phone call.

So as Stevie sings Yesterme, Yesteryou, Yesterday, the question remains, what are we building today that will stand the test of time, to be celebrated in decades to come?